I remember a couple of years ago I thought I was cutting edge for creating a QR code for a flyer I made for a seminar. It would allow people to scan with their QR app and it would open up the Eventbrite website and they could buy tickets directly. At that time it would work 50% of the time because the apps were junk. However, now it is embedded into the mobile phone’s operating systems in that if your phone’s camera is looking at a QR code, you will now get a small popup asking if you want to open it up in a browser. My kid’s high school uses it exclusively for sports tickets so the future is now for QR codes. If you aren’t using this technology you are already behind.
What is a QR Code?
A QR code (short for Quick Response) is a bar code that stores information in encoded binary form in the form of a machine-readable pattern of black modules on a white background. QR Codes enable smartphones and mobile devices with a camera to take a picture and read the encoded information below the code. A QR code can store up to 4296 characters — enough for a URL,, email address, or contact card information, and more.
Why you should use a QR code
QR codes provide a number of benefits primarily, they provide a easy interface for your customers to interface your information you want to communicate with very little effort. A client can scan the code and their phone will provide directions, or take them to a purchase screen to buy tickets, or add your contact information fully into their contacts. The absolute key here is that it removes a barrier of entry that you typically have to overcome in that customer engagement. In doing so, you have a higher conversion rate on what you are trying to achieve.
How to Generate a QR Code on Your Computer
If you wish to create a QR code to share information with your clients or potential customers then you’ll need to use a QR Code generator which is a software application that will process a form and create the QR Code image. You can then take that image and paste that into your document.
Best Online QR Code Generators
QR codes add an element of authority to your marketing material and even though they seem very technical in nature, they are a simple an easy addition to wow your customers.