I remember a couple of years ago I thought I was cutting edge for creating a QR code for a flyer I made for a seminar. It would allow people to scan with their QR app and it would open up the Eventbrite website and they could buy tickets directly. At that time it would work 50% of the time because the apps were junk. However, now it is embedded into the mobile phone’s operating systems in that if your phone’s camera is looking at a QR code, you will now get a small popup asking if you want to open it up in a browser. My kid’s high school uses it exclusively for sports tickets so the future is now for QR codes. If you aren’t using this technology you are already behind.

What is a QR Code?

A QR code (short for Quick Response) is a bar code that stores information in encoded binary form in the form of a machine-readable pattern of black modules on a white background. QR Codes enable smartphones and mobile devices with a camera to take a picture and read the encoded information below the code.  A QR code can store up to 4296 characters — enough for a URL,, email address, or contact card information, and more.

Why you should use a QR code

QR codes provide a number of benefits primarily, they provide a easy interface for your customers to interface your information you want to communicate with very little effort.  A client can scan the code and their phone will provide directions, or take them to a purchase screen to buy tickets, or add your contact information fully into their contacts.  The absolute key here is that it removes a barrier of entry that you typically have to overcome in that customer engagement.  In doing so, you have a higher conversion rate on what you are trying to achieve.

How to Generate a QR Code on Your Computer

If you wish to create a QR code to share information with your clients or potential customers then you’ll need to use a QR Code generator which is a software application that will process a form and create the QR Code image.  You can then take that image and paste that into your document.

Best Online QR Code Generators

IMAGE PROS
Visualead
  • Easy to use and create in less than a minute
  • Dynamic code allows you to track scans with a personal dashboard
QR Code Generator
  • Has a free version to produce various codes
  • Can insert a logo within the code
qrmonkey_logo
QR Code Monkey
  • Simple and easy interface
  • Free to use
  • Offers various formats to download
qrstuff_logo
QR Stuff
  • Easy interface
  • Free to use
  • Offers various data types to use.

QR codes add an element of authority to your marketing material and even though they seem very technical in nature, they are a simple an easy addition to wow your customers.