# Top Free SEO Tools to Elevate Your Small Business Online Visibility
In today’s digital age, having a robust online presence is crucial for the success of any small business. However, for solopreneurs operating on a shoestring budget, investing in expensive SEO tools can be daunting. Fortunately, there are several free SEO tools available that can significantly boost your online visibility without breaking the bank. In this article, we’ll explore some of the top free SEO tools, including Google Search Console, Ubersuggest’s free tier, AnswerThePublic, Screaming Frog (free version), and others. We’ll delve into what each tool does, how to use them, and provide actionable steps you can take today to improve your SEO.
## 1. Google Search Console
### What It Does
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It provides insights into how Google views your website, allowing you to optimize your content for better visibility.
### How to Use It
To get started with Google Search Console, you’ll need to verify your website. This can be done by adding a meta tag to your site’s HTML, uploading an HTML file to your server, or using your Google Analytics account. Once verified, you can access a wealth of information, including search queries that bring traffic to your site, crawl errors, and backlinks.
### Actionable Step
**Action Today**: Identify and fix any crawl errors. Go to the ‘Coverage’ report and check for errors and warnings. Resolving these issues can improve your site’s indexing and search visibility.
## 2. Ubersuggest Free Tier
### What It Does
Ubersuggest, created by Neil Patel, is a comprehensive SEO tool that offers keyword suggestions, traffic data, and competitive analysis. The free tier provides valuable insights into keyword search volume, competition, and content ideas.
### How to Use It
Simply enter a keyword or domain into Ubersuggest to see related keywords, content ideas, and SEO metrics. The tool provides a detailed overview of keyword difficulty, search volume, and trends.
### Actionable Step
**Action Today**: Use Ubersuggest to find low-competition, high-volume keywords related to your business. Create or optimize content around these keywords to improve your chances of ranking higher in search results.
## 3. AnswerThePublic
### What It Does
AnswerThePublic is an innovative tool that generates a visual map of the questions and phrases people are searching for around a specific keyword. It helps you understand what your audience is interested in and tailor your content to meet their needs.
### How to Use It
Enter a keyword related to your business, and AnswerThePublic will display a range of questions and topics people are searching for. The results are categorized into questions, prepositions, comparisons, and more.
### Actionable Step
**Action Today**: Identify three questions from AnswerThePublic related to your niche and create blog posts or FAQ sections on your website answering these questions. This can help attract more traffic by addressing user queries directly.
## 4. Screaming Frog (Free Version)
### What It Does
Screaming Frog’s SEO Spider is a powerful website crawler that helps you audit and analyze your website for common SEO issues. The free version allows you to crawl up to 500 URLs, which is often sufficient for small websites.
### How to Use It
Download and install the Screaming Frog SEO Spider tool. Enter your website URL, and the tool will crawl your site, providing insights into broken links, duplicate content, meta tags, and more.
### Actionable Step
**Action Today**: Perform a crawl of your website and identify any broken links. Fixing these links can improve user experience and prevent potential penalties from search engines.
## 5. MozBar
### What It Does
MozBar is a free browser extension that provides instant SEO metrics for any webpage you visit. It offers insights into page authority, domain authority, and backlink data.
### How to Use It
Install the MozBar extension on your browser. When visiting a webpage, click on the MozBar icon to view SEO metrics and analyze on-page elements like title tags, meta descriptions, and headings.
### Actionable Step
**Action Today**: Analyze your main competitors’ websites using MozBar to understand their domain authority and backlink profile. Use this information to identify potential backlink opportunities for your site.
## 6. Google Keyword Planner
### What It Does
Google Keyword Planner is a free tool within Google Ads that helps you discover new keywords related to your business and see estimates of the searches they receive.
### How to Use It
Access Google Keyword Planner through your Google Ads account. Enter a keyword or website URL to get keyword suggestions, search volume data, and competition levels.
### Actionable Step
**Action Today**: Find five new keywords related to your business using Google Keyword Planner. Incorporate these keywords into your website content to enhance your search visibility.
## 7. Yoast SEO (Free Version)
### What It Does
Yoast SEO is a popular WordPress plugin that helps you optimize your website content for search engines. It provides real-time content analysis and suggestions for improving SEO.
### How to Use It
Install the Yoast SEO plugin on your WordPress site. Use the plugin’s analysis tool to optimize your content by focusing on keyword usage, readability, and meta tags.
### Actionable Step
**Action Today**: Optimize an existing blog post or page using Yoast SEO’s recommendations. Focus on improving keyword density, readability, and meta descriptions to boost your SEO performance.
## 8. GTmetrix
### What It Does
GTmetrix is a free tool that analyzes your website’s speed and performance. It provides insights into page load times, performance scores, and recommendations for optimization.
### How to Use It
Enter your website URL into GTmetrix to receive a detailed report on your site’s performance. The report includes page speed scores, waterfall breakdowns, and actionable recommendations.
### Actionable Step
**Action Today**: Identify and implement at least two optimization recommendations from your GTmetrix report to improve your site’s loading speed. Faster websites tend to rank higher in search results and provide a better user experience.
## 9. SEOptimer
### What It Does
SEOptimer is a free website audit tool that evaluates your site’s SEO performance and provides actionable recommendations for improvement.
### How to Use It
Enter your website URL into SEOptimer to receive a comprehensive SEO report. The report covers on-page SEO, technical SEO, usability, and social media presence.
### Actionable Step
**Action Today**: Implement one on-page SEO recommendation from your SEOptimer report. This could involve optimizing title tags, improving meta descriptions, or enhancing internal linking.
## 10. Google Trends
### What It Does
Google Trends is a free tool that analyzes the popularity of search queries over time. It helps you identify trending topics and seasonal patterns in your industry.
### How to Use It
Enter a keyword or topic into Google Trends to see its search interest over time. You can compare multiple keywords and filter results by location and time range.
### Actionable Step
**Action Today**: Use Google Trends to identify a trending topic in your industry. Create timely content around this trend to capture increased search interest and attract more visitors to your site.
## Conclusion
Improving your small business’s online visibility doesn’t have to be expensive. By leveraging these free SEO tools, you can gain valuable insights, optimize your website, and attract more organic traffic without spending a dime. Whether you’re identifying keywords with Ubersuggest, fixing crawl errors with Google Search Console, or optimizing content with Yoast SEO, these tools provide practical solutions for solopreneurs on a zero SEO budget. Start implementing these actionable steps today and watch your online presence grow.