In the vast ocean of CRM platforms, Odoo stands out not just as a CRM but as an all-encompassing business suite. With its modular approach, Odoo allows businesses to choose from a plethora of applications based on their unique needs, with CRM being one of its flagship offerings. In this odoo CRM review, we’ll delve into the depths of Odoo CRM, assessing its strengths, limitations, and its fit for various business models.

odoo crm review


Originating in Belgium and previously known as OpenERP, Odoo has evolved over the years into a comprehensive suite of business applications. Today, it serves millions of users worldwide, offering both community (open-source) and enterprise versions.

Features and Functionalities

1. Sales Management: Odoo CRM excels in providing a visual representation of the sales pipeline. Users can drag-and-drop deals between stages, schedule activities right from the dashboard, and get forecasts of their sales.

2. Lead Management: Automating lead acquisition is where Odoo shines. It can generate leads from emails, populate the database from specific sources, and even redirect leads to specific sales teams based on criteria like country, product interest, etc.

3. Marketing Automation: While not its core, Odoo CRM integrates seamlessly with Odoo’s Email Marketing and Events modules, allowing for campaign creation and tracking.

4. Reporting: The dynamic reporting features offer both pre-configured and customizable reports. With pivot tables, graphical data representations, and actionable insights, businesses can make data-driven decisions effortlessly.

5. Integration with Other Odoo Apps: From invoicing, e-commerce to inventory and HR, the CRM integrates smoothly with other Odoo modules, providing an end-to-end business solution.

Usability and User Experience

Odoo’s user interface is modern and intuitive. The dashboard is clean, ensuring that users get a quick overview without being overwhelmed. While the modular approach is a strength, it can also lead to initial confusion, especially for businesses using multiple Odoo apps. However, once past the learning curve, the integration between modules proves invaluable.

Customizability and Extensibility

Odoo’s open architecture ensures that businesses aren’t boxed into a one-size-fits-all solution. The platform supports a wide range of customizations, from workflow adjustments to adding new fields. For those with more advanced needs, the Odoo Studio (available in the enterprise version) allows for creating custom applications without coding.

The Odoo App Store further enhances its capabilities, offering thousands of apps built by the community and Odoo partners.

Integration Capabilities

Apart from its native integrations with other Odoo modules, the platform supports connections with third-party applications. However, it’s worth noting that while popular integrations like PayPal or UPS are straightforward, some might require additional modules or developer intervention.


Odoo places a strong emphasis on security. With features like SSL encryption, regular backups, two-factor authentication, and stringent access rights, businesses can be assured of data protection. Being open-source, the community plays a crucial role in identifying and patching vulnerabilities.

Community and Support

Odoo boasts a vibrant community that contributes to its growth and evolution. From forums and documentation to webinars, users can access a wealth of resources. For businesses using the enterprise version, Odoo offers professional support and dedicated account managers.


Odoo’s pricing model is unique, reflecting its modular approach. Businesses pay for the apps they use, with prices varying based on the region. While the community version is free, the enterprise version, with more features and official support, comes at a cost. Additionally, implementation, hosting, and customization can incur extra charges.


  1. Modular Approach: Allows businesses to pick and choose applications based on their needs.
  2. Comprehensive Solution: With its suite of apps, Odoo can cater to almost every business function, from sales and marketing to operations and HR.
  3. Open Architecture: Provides extensive customization and integration capabilities.


  1. Complexity with Multiple Modules: While integration between modules is a strength, it can also lead to complexity, especially during the initial setup.
  2. Cost Can Add Up: As businesses add more apps, the cost can escalate, making it essential to assess the ROI.


In this Odoo CRM review – Odoo CRM, with its comprehensive feature set and modular approach, is a formidable solution for businesses looking for more than just a CRM. It’s especially potent for businesses that foresee the need to integrate multiple business functions into a cohesive system.

The platform’s flexibility, coupled with its modern design, ensures that businesses, whether small or large, can tailor it to their specific needs. However, it’s essential to understand that with flexibility comes complexity. Proper implementation and training are crucial to harnessing Odoo’s full potential.

In a nutshell for this Oodo CRM review, Odoo CRM is not just a tool but an ecosystem. For businesses willing to invest time in setup and customization, it promises not only a robust CRM but a holistic business solution.

See also: Fat Free CRM Review, EspoCRM Review